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Your Call Center is Bleeding! – Connecting the Dots of Your Customer...
In part one of this series on customer touchpoints, I defined touchpoints as all the points of contact between your company and its prospects and customers. In part two, I look at one of the two main...
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What Multichannel, Direct and Ecommerce Marketers Can Learn From the Way...
This week I want to tell you a story, and pay tribute to a local businessperson who recently passed away. So Why Am I Telling You This? Think about your company: Do you know your customers by name, or...
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How These Call Center Training Techniques Can Increase Your Call-Center...
As direct marketers, we spend a great deal of time and money developing programs to make the phone ring. But it’s the call-center agents that truly make the cash register sing. Therefore, I spend a...
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Guest Post: Debunking the Myth of Trees vs. Direct Mail
OK, direct mail has an environmental impact. Almost everyone still receives and sends mail, creating a footprint for sure. But what's myth and what's reality? In 2007, there were 212 billion pieces of...
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From Politico and SEN. SUSAN COLLINS: Rate hikes won’t help Postal Service!
if you are in the direct mail business, or you ship packages via the USPS (also known as The US Postal Service), read this article now from Senator Susan Collins and as published on Politico. Click...
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FAIL: As an online marketer I applaud the US Postal Service for it’s Exigent...
Dear Mr. Postmaster General and the honorable members of the Postal Regulatory Commission, As an online marketer, I want to thank you. I cannot wait until you raise postage rates come January. Now some...
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BREAKING (GOOD) NEWS: postal-regulatory-commission-denies-exigent-rate-increases
The Postal Regulatory Commission Denied the Postal increase. Read about it here...
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The Postal Rate Commission (PRC) Denies Exigent Postage Rate Increase … Big...
Recently, The Postal Rate Commission denied the US Postal Service an exigent postage increase. So, OK, now what? So, Direct marketers aren't getting slammed with another 5 percent-plus postage rate...
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The Direct Mail Myth Busting Continues.“preferential attitudes on...
My good friend and fellow direct marketer Evelyn Milardo posted this on Linkedin. Some great and surprising stats about direct mail vs online here: Young adults strongly prefer Offline to Online...
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The Postal Direct Mail Nightmare Continues: BREAKING NEWS: USPS Appeals...
Note: this just in from our good friends at ACMA October 22, 2010 Special Bulletin: USPS Appeals Exigency Rate Case Dear Catalogers, Suppliers & Others With Catalog Interests: While mailers...
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Does humor belong in business?
Folks, business is serious business! I’ve worked for too many companies who took themselves way too seriously. And why not be serious – its important work bringing great products to consumers, right?...
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BERNHART ASSOCIATES’ EMPLOYMENT Q1 SURVEY RELEASED: 2011 STARTS OFF STRONG;...
Layoffs, Hiring Freezes Hit Multi-Year Lows Owatonna, MN, January 18, 2011—Digital and direct marketers are planning a surge in hiring this winter with agencies leading the way, according to Bernhart...
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Blog Talk Radio interviews The Fresh Diets CEO and myself
Last week, Blog talk Radio interviewed myself and CEO Zalmi Duchman of The Fresh Diet on our social media successes. Here is the interview in its entirety…...
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Yours Truly quoted in the USPS’s Deliver Magazine on direct mail testing for...
Despite my love/hate relationship with the US Post Office I still get quoted from time to time. Check out this quote about how I built The Fresh Diet’s direct mail program. Filed under: Catalog...
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These two presentations on Social Media made it to the homepage of...
I love it when a plan comes together. On Friday and today my presentations made it up to the top of slideshare.net’s home page. Check them out: Facebook: Breaking the Sales and Engagement Myth...
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Social Media for Non-Profit and other Marketers presentation for the Florida...
On Thursday 8/18/2011, I spoke at the Florida Direct Marketing Association’s annual Non-Profit Summit. The subject, “Social Media for fun and Profit”. Here is a the presentation for your review Fdma...
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The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011
On October 5th I presented The 9 Immutable Laws of Social Media Marketing to a packed house at the Direct Marketing Association Annual Conference and Exhibition. Here is the deck from that...
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A baker’s dozen creative ideas make your catalog more responsive.
Reblogged from Worthington-Levy CreativeShare: It’s said that “enough drops of water can become a river”. That’s true in your catalog effort too. Every little step you do to make your catalog more...
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A simple and basic social media marketing plan
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company. Want to get started in Social media marketing?...
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Come see The 9 Immutable Laws of Social Media Marketing Live in Miami this...
More info on Mashable’s Social Media Day Miami and the full schedule can be found here: http://miamisocialmedia.com/ Filed under: direct marketing, Social media Tagged: business networking, direct...
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